Are You Full of Glee?
January 12th, 2010 0 CommentsAre you loving E4’s new hit American import, Glee?
However you feel about the show (and I quite like it – in a totally manly way, of course), business-wise, they’ve got it sussed. All songs are available straightaway on iTunes and the E4 website for sale. I can see them charting, even though they’re saccharin covers (I love them though).
Very soon, much of TV will go this way. Immediate purchase of items advertised will be commonplace. Sky TV/Broadband and Virginmedia customers will soon have shopping accounts, where you simply click your remote to add items advertised to your shopping list. I think Sky already have to capability to set a reminder for a TV show while it’s being advertised on screen – “Click the red button to set record for this program”. This is the future of TV advertising revenue.
